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Ecommerce SEO audit that connects product pages to revenue

Product pages need structure, category pages need depth, and checkout pages need trust. Fixly audits every one and ranks fixes by revenue impact — not by an alphabet of errors.

Product + category page SEO structure
Faceted navigation + crawl trap detection
Image alt, schema, and speed signals
Trust + checkout friction scored with CRO
Competitor product positioning (Mirror Lab)

Why ecommerce SEO audits need conversion context

Ranking a product page that doesn't convert is a tax — you paid for the traffic but your add-to-cart trust, reviews, or page speed kill the sale. Fixly scores product-page CRO (primary action clarity, trust signals, friction) right next to the SEO checks, so you ship the fixes that actually move revenue.

For DTC brands running Shopify or WooCommerce, the same audit covers collection pages, PLPs, and PDPs in one run — with a rollup score you can share weekly.

Where ecommerce teams start

Start with your top-revenue PDP and your highest-traffic collection. Get the audit, triage the top 5 fixes, and re-run after ship. The growth score is the one number you track in a weekly Slack digest instead of 20 tabs.

Try it in Fixly

Sign in free, paste a URL, and get a crawl-backed score with ranked fixes — then ship content and outreach from the same workspace.

FAQ

Does this work for Shopify, WooCommerce, or custom stacks?

Yes — the audit crawls the public site regardless of backend. Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, and custom Next.js + Headless Commerce all work identically.

Can it detect faceted navigation crawl traps?

Yes. The crawler flags parameter patterns that create near-duplicate URLs and maps them to canonical recommendations — a common cause of crawl budget waste on DTC sites.

How does this compare to Screaming Frog for ecommerce?

Screaming Frog is the gold standard for raw crawl inventory. Fixly adds execution: ranked fixes by revenue impact, conversion + trust scoring, and content drafts for product descriptions — without needing a desktop crawler license per team member.

Same workspace, same credits — switch between audits, speed checks, and competitor intelligence without copy-pasting URLs.