Free schema markup checker — find and fix your structured data
Detect all schema.org structured data on any page. Find missing Organization, FAQ, Product, and BreadcrumbList schema that could unlock rich snippets in search.
Why schema markup matters for modern SEO
Schema markup (structured data) helps Google understand what your page is about — not just from the content, but semantically. Pages with proper schema markup are eligible for rich snippets: star ratings, FAQ dropdowns, breadcrumb trails, product prices, and event details directly in search results. Rich snippets increase click-through rates by 20-40% compared to plain blue links.
Google explicitly recommends implementing schema markup as a best practice. The most impactful types: Organization (your brand identity), FAQPage (FAQ dropdowns in SERP), BreadcrumbList (navigation trail), BlogPosting (article metadata), and Product (pricing, availability, reviews).
Most common missing schema
The most overlooked schema types: Organization schema on the homepage (tells Google who you are), FAQPage on pricing and support pages (unlocks FAQ rich snippets), BreadcrumbList on all inner pages (shows navigation in search results), and BlogPosting on every article (proper authorship and publish dates). Adding these four types to a site typically takes under an hour and can meaningfully improve SERP appearance.
Try it in Fixly
Sign in free, paste a URL, and get a crawl-backed score with ranked fixes — then ship content and outreach from the same workspace.
FAQ
What schema types should every website have?
At minimum: Organization (homepage), BreadcrumbList (all pages), and FAQPage (any page with FAQs). Add BlogPosting for articles and Product/SoftwareApplication for product pages.
Does schema directly improve rankings?
Schema doesn't directly boost rankings, but it unlocks rich snippets that increase click-through rates — which does affect rankings indirectly. Google has confirmed schema helps them understand page content better.
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