Fixly vs AgencyAnalytics — dashboards vs. deliverables
AgencyAnalytics consolidates reporting. Fixly generates the outcomes you put in those reports.
At a glance
AgencyAnalytics
Client reporting dashboards, multi-channel data aggregation
Plans start ~$79/mo for 5 client campaigns.
Fixly
Audit → ranked fixes → Content Studio → leads — one workspace built for shipping.
Where Fixly fits
- Generate the wins first, report them second — not the other way around
- AI Content Studio produces assets clients can actually use
- Mirror Lab surfaces competitive insights no dashboard aggregates
- Built-in outreach engine for lead generation — not just metrics
- Growth Score gives clients a single number to rally around
Feature / use-case matrix
| Area | AgencyAnalytics | Fixly |
|---|---|---|
| Primary job | Aggregate metrics from 80+ integrations | Audit → fix → content → prove |
| Content | Not included | LinkedIn, blog, email, landing page |
| Client view | White-label dashboards | Client portals + PDF + score cards |
| Competitive intel | Third-party rank tracking | Mirror Lab DNA + comparison engine |
| Outreach | Not native | Lead Finder + drafted sequences |
Best for
AgencyAnalytics
Agencies that need a unified reporting dashboard pulling data from dozens of marketing tools.
Fixly
Agencies that need to generate deliverables (audits, content, outreach) and report on the outcomes — all in one platform.
Reporting is the output, not the work
AgencyAnalytics is a beautifully designed reporting aggregator. It pulls data from Google Analytics, Search Console, Facebook Ads, and 80+ other sources into clean dashboards your clients can access. That’s genuinely useful — clients love seeing their metrics in one place without logging into 5 different tools. But here’s the fundamental gap: it reports on outcomes it didn’t help create. The dashboard shows traffic went up, but AgencyAnalytics didn’t generate the content that drove the traffic. It shows rankings improved, but it didn’t identify which fixes to prioritize. It shows conversion rate changed, but it didn’t audit the CTA placement. Fixly’s workflow is inverted. You audit the client’s site, the system ranks fixes by revenue impact, Content Studio generates LinkedIn posts and blog articles from the audit findings, the outreach engine drafts cold emails, and the client portal tracks the Growth Score over time. The reporting becomes a natural byproduct of the work you already did — not a separate production step.
Client retention strategy
AgencyAnalytics helps you look professional in monthly calls. Fixly helps you prove you did something valuable between those calls. The Watch system re-audits on a schedule and alerts you (and optionally the client) when their Growth Score changes — up or down. Mirror Lab surfaces when a competitor shifts their content strategy, changes their messaging, or launches new pages. Content Studio keeps the content pipeline flowing with audit-grounded drafts the team can publish. For agencies, the retention play isn’t better dashboards — it’s undeniable proof of consistent value delivery. When a client can bookmark their portal, see their Growth Score improving week over week, and get automated emails showing their competitor lost ground while they gained — that’s a retainer that renews itself. AgencyAnalytics can display the metrics; Fixly generates the wins those metrics reflect.
The integration question
Some agencies ask: can I use both? Absolutely. AgencyAnalytics excels at pulling together data from disparate sources into one client-facing dashboard. Fixly excels at generating the outcomes those dashboards should reflect. Use Fixly for the audit, content generation, and competitive intelligence work. Use AgencyAnalytics to aggregate the results alongside PPC, social, and email metrics. The tools complement each other — one creates outcomes, the other reports them. The question isn’t either/or — it’s which layer you’re missing. If your dashboards look great but clients keep asking ‘what did you actually do this month?’ — that’s the Fixly gap.
Pricing and value comparison
AgencyAnalytics charges per client campaign — 5 campaigns at $79/month, 15 campaigns at $239/month, scaling linearly as you add clients. At 20+ clients, you’re paying $300+/month purely for dashboards that display other tools’ data. AgencyAnalytics doesn’t generate content, doesn’t run audits, doesn’t identify competitive gaps, and doesn’t produce outreach sequences. Fixly’s agency plan includes unlimited audits, Content Studio (5 LinkedIn posts + blog article + outreach per audit), Mirror Lab competitor tracking, client portals with white-label branding, Watch alerts, and Growth Score tracking — the execution layer that actually produces the wins your AgencyAnalytics dashboards should be reflecting.
Frequently asked questions
Can I use both?
Yes. Many agencies use Fixly for the audit and execution layer, then feed the Growth Score and results into AgencyAnalytics dashboards for a unified client view.
Does Fixly replace GA/GSC reporting?
No — Fixly integrates with GSC and GA4 for analysis but doesn’t aim to be a reporting aggregator. It focuses on generating the outcomes you’d report on.
Dashboards tell clients what happened. Fixly helps you create what’s next.
Competitive summaries are for orientation — verify third-party pricing and features on vendors’ sites.